Internship Training
Tech
Learn Facebook and Instagram Content Strategy
Learn what it takes to grow a brand presence on Facebook and Instagram!
1.5 hours to complete
How to Make Engaging Social Media Content
Social media is nothing without content that makes it interesting for its users. Having great content can make all the difference when it comes to having the best reach and engagement for your brand, which in turn builds loyalty and drives sales. It’s important to understand the basic types of social media content, how to develop a strategic plan, and key factors that will help your content have the best results.
What do you think is the main reason why people would want to engage with HomeCook's posts?
What type of content would you want HomeCook to use for Facebook and Instagram?
How would you describe HomeCook’s tone and voice?
Your turn
Creating content is mindset-first, and we want to drill this in your mind: test everything and see what sticks. Don't spend too much time planning the content and editing or overthinking it. Be willing to take risks and don't be afraid to post all of your ideas. This might seem counterintuitive, but think about it - you have less than 3 seconds (if you're lucky) for a user to interact with your post. The more you spend on one post, the costlier it takes to make it (time, resources) and the value depreciates. Plus, you could be spending that time seeing in real time what users like or don't like! Trust your instincts. Just get started!
In the next 30 minutes, we are challenging you to make an Instagram post talking about why commercial kitchens should utilize HomeCook’s app (learn more on HomeCook’s website by selecting “Kitchen Operator” under the “Our Process” section! Think about why people would want to see this on Instagram. Keep in mind your Instagram SMART Goal (step #2) and everything you've learned so far.
After you're done with the Instagram post, please download/screenshot and send it to MaiLinh for review at mailinh@careergateway.io. This is not graded, we'll just provide you with helpful feedback!
Utilize our content calendar template as you see fit for your internship. Note that you should post at least once per day for the algorithm to prioritize your content.