Internship Training
Tech
Learn Facebook and Instagram Content Strategy
Learn what it takes to grow a brand presence on Facebook and Instagram!
1.5 hours to complete
How to Set Social Media Marketing Goals
Believe it or not, there’s more to social media marketing than just going viral. In fact, social media can become the key to serious growth for your business, whether you’re looking to grow community engagement or gain market insights. In this video, we’ll teach you how to identify what social media marketing goals you should be aiming for as well as what metrics you can use to track those goals.
Your turn
First, what do you think are HomeCook's business goals? Most likely, it's to increase their commercial kitchen clients.
Based on the business goals, think about the KPIs (metrics) that HomeCook could have - reach, engagement, ROI, and customer service. This will determine the goals you set for Facebook and Instagram.
Utilizing the SMART Goals framework, create 1 SMART Goal for HomeCook per platform - Facebook and Instagram! This would be useful to discuss with Tayana at the start of your internship to determine your overall focus and your day-to-day tasks.
- For example, a SMART goal for Instagram could be:
- Specific: increase brand awareness and engagement on Instagram.
- Measurable: increase Instagram followers by 50% and average post views by 100% in the next 2 months.
- Actionable: post fun and engaging content regularly and leverage Instagram trends and challenges.
- Relevant: Instagram is a popular platform among our target audience, and increasing our presence on the platform will help us reach a broader audience and increase our brand awareness.
- Timely: achieve the goal within the next 2 months.