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Learn Facebook and Instagram Content Strategy

Learn what it takes to grow a brand presence on Facebook and Instagram!

1.5 hours to complete

Reasons

Set Goals

Implement Social Listening

Make Content

Reasons to Use Facebook and Instagram

First, it's important to know why a brand like HomeCook would utilize these different social media platforms.

Facebook

• Large User Base: Facebook is the largest social media platform with over 2.96 billion users (Demand Sage 2023) and over 8 billion video views per day, also topping TikTok's daily total views.
  
• HomeCook can repost content already created on Instagram to gain more reach and impressions. Due to the sheer amount of videos being shared, you can post videos on Facebook as many times per day without the fear of "spamming".
  

• Community Building: create Facebook groups, pages, and events to connect with their audience, share information, and receive feedback about your brand or product.
  
• HomeCook can create a loyal, tight-knit community using groups, pages, and events.
  

Instagram

• Large User Base: while Instagram's engagement rate is lower than TikTok's, it has over 2.35 billion users (Demand Sage 2023), topping TikTok's total users and providing another way to reach more people.
  
• HomeCook can repost content already created on Facebook to gain more reach and impressions.
  

• Influencer Marketing: as a popular platform for influencer marketing with loyal followers, brands can identify influencers in their industry and partner with them to promote their offerings.
  
• HomeCook can partner with chef/food influencers to further increase their brand awareness and reach a broader audience.
  

Can you already think of other creative ways that HomeCook can utilize these platforms?