Internship Training
Tech
Learn Facebook and Instagram Content Strategy
Learn what it takes to grow a brand presence on Facebook and Instagram!
1.5 hours to complete
How to Implement Social Listening
Using social listening is one of the best ways to understand how people really feel about your brand. But what is social listening? In this video, we’ll define social listening and how you can use it to level up your strategy.
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There are several ways to social listening. One of the methods is to monitor by actively looking for mentions and conversations that are related to the brand, products, hashtags, employees, competitors, and customers. Try this by searching on Facebook and Instagram keywords related to HomeCook, using hashtags like #commercialkitchen #homecook, or how competitors are engaging with your target customers online. A great way to keep track of your monitoring is to log everything in Google Sheets - noting down the channel, post, user, content, overall sentiment (positive, neutral, or negative), and any other details.
In listening to competitors' social media, look out for their wins, losses, reputation, differentiation, marketing tactics, relationships, partnerships, and brand voice. These can help your brand make the best (and creative!) decisions for your customers.
The next step is to engage through conversations with current and potential customers talking about your industry, brand, products, and services. HomeCook's primary audience is commercial kitchens.
Make sure you're responding to any mentions, DMs, or posts, as well as directing them to the best way they can have a conversation with you if needed (e.g. email address). 56% of consumers will unfollow a brand if they deliver poor customer service on social media. 40% of customers expect a response within one hour of posting a complaint on social media. The last thing you want to do is appear unavailable to an audience trying to reach you!
Think about how often you would like to conduct social listening - daily, every other day, weekly, etc.!
What are other ways you think HomeCook can do social listening?