KPI Predictive Business Analytics

Internship Training

Tech

Craft Email Marketing Plan

Develop a successful email marketing strategy.

1 hour to complete

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Use Automation

Every email service provider will have a different way for you to set up ​automation.


The most important questions to ask yourself when creating emails are:

  • Is there a way to automate workflows once a user performs a specific action within ​the email?
  • If a user completes an action on your website such as signing up on a form, then ​should they receive any automated emails? Hello welcome and confirmation emails!


We live in a world where time is the most important currency - how can you save ​yourself and your team’s time while maximizing value for your target audience?


👉 In your notes, think about the individual segments of email automation:

  • Create a series of goals for HomeCook’s email marketing.
  • Outline the steps of automation for each goal.