Internship Training
Tech
Craft Email Marketing Plan
Develop a successful email marketing strategy.
1 hour to complete
Set the Goals
📧
There are 4.4 billion email users worldwide (Oberlo), that’s more than half of the world’s population. Having an email marketing strategy is integral to every business!
By now, you know that when starting a new initiative, we always need to define the objectives.
👉 Identify what you/your team want to achieve through email marketing - here are a few objectives to get you started:
- Increase sales.
- Generate leads.
- Improve customer engagement.
- Drive website traffic.
👉 Then, you need to identify who your target audience is. This can overlap with your social media’s target audience.
Either way, seek to know their demographics, behaviors, interests, and purchasing habits to tailor your emails for better engagement.
For example, the target audience for a company selling high-quality outdoor adventure gear would have the following information:
- Demographics
- Age: 25-40 years old
- Gender: Primarily male
- Location: Predominantly suburban and urban areas near outdoor recreational areas or regions
- Income Level: Middle to upper-middle class
- Education: College-educated
- Behaviors & Interests
- Outdoor Enthusiasts: Regularly engage in outdoor activities such as hiking, camping, backpacking, and trail running.
- Tech-Savvy: Comfortable with online shopping and research for quality products and seeking reviews and recommendations.
- Purchasing Habits
- Research-Oriented: Conduct thorough research online, read reviews, and compare products before making a purchase.
- Brand Loyalty: Tend to be loyal to brands that consistently provide high-quality and reliable gear for outdoor activities.