Internship Training
Tech
Craft Email Marketing Plan
Develop a successful email marketing strategy.
1 hour to complete
Build Your Email List
As you store your contacts in the chosen email marketing platform, you now need to grow your subscriber list! There are several ways to do this, including...
- Having buttons that lead to a sign-up form on your website.
- Directing social media users to the sign-up form.
- Referring people to sign up when meeting them at events.
🤔 Can you think of other ways?
The most important thing is to offer value in exchange for their sign-up such as free advice, resources, workshop, e-book, discounts, or exclusive content.
❌ Once you have subscribers, it’s important to not spam them with every single email that goes out. You need to segment them based on considerations like their preferences, making them feel like they’re getting personalized content.