Internship Training
Tech
Learn Facebook and Instagram Analytics
Learn what it means to analyze data and metrics on Facebook and Instagram!
15 minutes to complete
Identify the Patterns
Now that you have a record of your metrics from each platform, analyze whether there are any similarities. See what popular posts within each platform and across platforms have in common. The type of post, the target audience of the post, the time it was posted, and any media in the post are things to explore.
As you’re looking at the collected data, you should be able to see these patterns in how your audience is engaging with your business:
- Which platform generates the most traffic to your website?
- Where are the highest levels of engagement stemming from?
- What demographic is most commonly engaging with which types of content?
These are all patterns you can begin to unpack from the data. Use this data to adjust your content strategy, including goals and posts. It's up to you, your team members, and your manager to determine how to audit.