Internship Training
Tech
Learn Facebook and Instagram Analytics
Learn what it means to analyze data and metrics on Facebook and Instagram!
15 minutes to complete
Why Measuring your Social Return on Investment Matters!
As you create content, it's important to know the impact that your social media content has on the brand, otherwise commonly known as the return on investment (ROI). What is social media ROI?
Simply put, it’s the results you get from everything you do on social media, ranging from protecting your reputation, building brand awareness and loyalty, retaining and satisfying customers, and directly earning or saving revenue. While social ROI is not easy to measure, you can and should be putting systems in place to regularly track your return on investment. This lesson covers all the ways to do so.